Context & Challenges
How can we translate 99’s strategy — caring for people by opening paths that spark new stories — into shapes, typography, colors, and images?
We started from the brand’s assets and found inspiration in the context of cities, their contours, and their routes. We created a system that is close and inclusive, iconic and adaptable. Textures and patterns that become graphics, pixels, maps. A contemporary and versatile expressive universe, mirroring the modularity of urban life.
