Rio Carnaval 2026

We unite tech & craft in a tool designed to introduce movement and new meanings to brands through the intelligence of programming — generating new patterns, assets, and transforming static elements into living systems.

In the case of Rio Carnaval, we metabolized the movement of the flag bearer into a visual system that turns the brand alive and multisensory. Technology amplifies human creativity, transforming the identity of the greatest show on Earth into a living organism that pulses with samba.

Gesture
Capture

We start from the gesture that defines Carnaval: the movement of the flag. We captured its trajectory and transformed the spin in the arena into our raw material for the creation of the logotype.

Generative
System

Our first creative programming tool allowed typography to gain movement and flow — dancing through user interaction. As a result, the brand generates infinite variations, aligned with the colors of each Samba School.

Response to
Rhythm

Our second creative programming tool added a new layer to the brand. It responds to sound stimuli, unleashing color and gaining vibration from the rhythm of samba.

Co-authorship &
Autonomy

We return creative power to those who make the celebration happen. Through the tool’s control panel, each Samba School can adjust colors and forms — ensuring every identity is unique and dances with them down the Sambadrome.

Now you set the rhythm. 
Take control, customize it your way, and watch the brand samba.

Access Rio Carnaval’s platforms

SOUND

The sound platform works on
‍mobile phones and tablets.

VISUAL

The visual platform works on
‍tablets and desktops.

Let's talk!

How can Creative Programming help your brand?

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We believe Creative Programming is design with pulse. 
Discover the results of this co-authored work with other global brands!

RIO CARNAVAL
FULL CASE

EXPLORE OTHER CREATIVE
PROGRAMMING CASES

CreativeProgramming

PRODUCT

Gesture Capture

GenerativeSystem

Response to Rhythm

Co-authorship & Autonomy

Let's talk!

Creative
Programming

Gesture
Capture

Generative
System

Response to
Rhythm

Co-authorship &
Autonomy