Context & Challenges
TO REVERBERATE TO BRASIL AND THE WORLD THE CREATIVE MAGIC THAT SPREADS DURING CARNIVAL.
In 2022, we set out to create a brand that truly embodied the essence of Rio’s Carnaval—its people, its rhythm, its contagious energy. More than 7,000 people were involved in this transformation: professionals, samba lovers, and legendary figures who bring this celebration to life.
The Rio Carnaval brand was born as a reflection of this collective power, capturing the ability to turn the ordinary into the extraordinary.
Now, in 2025, the challenge is to keep this identity alive and relevant, evolving with the same energy that makes Carnival an ever-changing spectacle.
