Context & Challenges
Ambevtech arises from the union of two companies: Ambev and HBSIS. The former is one of the largest beer companies in Brazil and the latter is a fast, collaborative and daring technology company. Together, they use technology to improve the world, using data and artificial intelligence to reinvent the company and deliver value to the ecosystem of customers, consumers and employees.
Although their business is technology, the main subject is beer. Therefore, we have created an identity that integrates beer elements into the technology universe, celebrating the combination of technology with beer, assertiveness with relaxation, seriousness with joy.
