Context & Challenges
ANIMALE invited Tátil to create a brand and a new store experience in the jewelry segment. It was necessary to understand the relationship of this new brand with the parent brand to then design a proprietary positioning and translate it into name, language, architecture, and experience. We started with a deep dive into the ANIMALE brand and the jewelry market to map its codes and capture the attributes already built. We arrived at a visual synthesis that is pure provocation, attitude, and self-confidence, expressing mythical beauty and the power of femininity. A jewelry brand that carries the DNA of fashion. And it brings the ANIMALE personality to this new segment in an original and unique way.
