Context & Challenges
THE CHALLENGE WAS TO CREATE THE VISUAL AND VERBAL IDENTITY OF AN ATYPICAL COMPANY DEDICATED TO THE REGENERATION OF BRAZILIAN BIOMES.
Biomas brings together a pool of major corporations and proposes an innovative business model where regeneration and profit coexist. The challenge was to translate this complexity into a strong, authentic and impactful brand that could communicate its mission to diverse audiences without falling into generic or overly technical narratives.
To ensure a unique positioning, we conducted in-depth interviews with stakeholders and sustainability specialists. Our goal was to understand not only Biomas’ operational challenges, but also how its value proposition could be clearly perceived. The concept “Life at the center of everything” guided the strategy, resulting in a dynamic and organic visual system, where each seed represents a biome. These seeds symbolize renewal and interdependence — central pillars of the brand.
