Context & Challenges
Brazil. This colossal mix of contrasts. Miscellaneous people, references, cultures and native wisdom. A cauldron of possibilities of continental measure. Yes, we are a TV channel with ‘Brasil’ in our name. The celebration of many Brazils that fit into one. Canal Brasil’s new brand aims to materialise the richness of our culture and the history of our typography in cinema, art and design. It is diversity in motion.
To celebrate the diversity of the many Brazils that fit into one, we chose a protagonist element for this rebranding of Canal Brasil: typography. The new brand is an interchangeable system of 14 variable logos, with its expressive typographic variations inspired by the history of Brazilian typography.
A variable font that speaks, that reacts in a lively and organic way. It varies, adapts, interacts and demands an analysis of our own identity.
Under Tátil’s creative direction and materialised by Plau’s typographic expertise, Canal Brasil VF is a display, all caps variable font with two axes: width & expression.
Inspired by a deep look at our graphic history and contemporary practices, it is, on the one hand, a complex but careful exercise in combining type, and on the other, a delightful process of cultural and aesthetic synthesis.
More than just inspired by our Brazilian design history, Canal Brasil’s new identity is an ode to our culture, an exercise in extracting that elusive feeling of Brazilianness, or that which we recognise as ours without fully knowing why. It is a celebration of our diversity. And it is, after all, a labor of love for our graphic and typographic history, created, designed and cast by so many hands.
