Project

Carrefour Home is the French chain's own brand focused on the home universe - an essential territory within the Carrefour shopping experience and increasingly strategic in the global private label scenario. Tátil was called in to lead the rebranding, translating the group's new ambition: to transform the home section into a real shopping destination, with emotional appeal, clear language and a connection to contemporary lifestyles. A challenge that required a balance between scale, affection and practicality - with real impact at the point of sale and consumer perception.