Context & Challenges
After in-depth research, we looked at other seals to understand the common approaches and visual codes of sustainability. We defined the design principles for the certification seal, explored different routes and, after research with people from all over the world, arrived at the final result. A strong symbol, easy to apply and full of meaning. With global recognition, it translates the essence of the certification.The circle is the starting point and refers to the natural cycle, something that renews itself continuously. The two hands represent relationships based on respect and equality, and the idea of human care and protection. The leaf is the universal symbol of flora and sustainability. The counterform reveals a feline, which becomes the icon of the certification — a symbol of strength and ecological balance recognized worldwide.
