Context & Challenges
In 2019, Tátil was tasked with a critical Coca-Cola global project: To develop the creative execution for Fooding 2020, consistent with the Coca-Cola brand and Fooding strategy as well as the target’s context, to increase Coca-Cola’s connection to Fooding while creating a unique value proposition.
Instead of significant global tensions, contemporary issues are more tangible, such as polarization, loneliness, migration, and diversity. In an iconic and systemic way, we explored symmetry using aerial views to generate consistency. The Coca-Cola Red Disk is the key, central compositional element and the meal is the center of the stories through the precise photography of Martin Wonnacott.
