Context & Challenges
A VISUAL IDENTITY SYSTEM FOR THE COCA-COLA COMPANY, FOCUSED ON COMMUNICATING ITS SUSTAINABLE INITIATIVES IN A TRANSVERSAL AND GLOBAL MANNER.
By using bottles as central elements, the products become messages that invite the public to participate in a more circular world. The system has few fixed but iconic elements, where color, shape, and message gain flexibility, extending beyond packaging and involving different touchpoints with consumers.
