Context & Challenges
Dasa is a healthcare ecosystem that offers the largest network of hospitals, laboratories and medical centers in Brazil. To help translate the brand's personality, two fonts were created: Dasa Sans Type and Dasa Icon Type.
Dasa Sans is a grotesk, sans serif and easy reading typography. It's personalityemerges from Dasa's attributes: pioneering, trust, closeness and integration.
Dasa Icon is a graphic interpretation of Dasa Sans. Iconography takes advantageof typographic form to reflect the same attributes. The icons created are simpleand easy to understand. In other words, they are democratic, designed for everyone.
We can use the typography with a simple code. For example:
