Context & Challenges
Dotz was born back in the 2000s and grew across Brazil. Since then, a lot has changed. To evolve the brand and its expressions, reflecting the new strategy and highlighting Dotz within the super-app category, we turned to graphic experimentation.
We began by asking ourselves:
How can we move beyond the old logic of point accumulation?
How can we represent the feeling of earning by living?
We left the conceptual field and searched for creative paths, testing materials that embody the new attributes that shape Dotz’s personality and way of being/doing. Elastic, dynamic and propulsive materials.
