Project

Energy not only is a structuring component but also a vector of change for the global economy. Brazil has the potential to be a leader in this transition. The need of creating a new brand emerges from the desire to enhance this systemic evolution and to do so by nurturing a qualified space for dialogue on integrated, dynamic and efficient energy evolution for Brazil.

After a two-day immersion with the client to build the brand vision, mission, purpose, manifesto and naming, we had the challenge to develop the visual and verbal identity of this new brand. All the learnings and decisions made at the workshop gain now shape and form.

With the brand name defined, we now create and develop a easy-to-understand, direct and transparent VIS so that everyone, whether inside or outside the market, could understand, relate and embrace this living brand, that moves, connects and distributes energy.