Context & Challenges
Our challenge
Develop a name and brand for an electric vehicle for vertical take-off and landing
Our strategic approach
TO REIMAGINE MOBILITY IN URBAN CENTERS.
To bring this brand to life, we eschewed polarization and began to see technology as something all too human. The name, easy to pronounce and charismatic, brings tech with the “e” for electric and the “ve” for vehicle: eVe. The logo manifests itself as an ideogram of the vehicle. The typographic construction is inseparable from the front view of the aircraft and its finishes. All the elements come together to symbolize an entire platform that seeks to reimagine mobility in urban centers.
