Context & Challenges
Enjoei was born from the language of the internet: Cool, delightful, and full of good vibes. Laden with references and memes, it has collected many resources, but realized that it was speaking with little criteria for an audience that had grown and become more diverse. Our challenge was to mature the brand, organize the large closet of expressions, strengthen the choices and rescue the authentic and contemporary shine of its visual and verbal languages, based on the brand's purpose: To redefine the new, transgressing the trend cycle.
