Context & Challenges
Creating the visual identity for an innovative investment platform capable of reshaping the codes of the category is not an easy task. And that was the challenge for Tátil Design with Follow. Follow is much more than an investment platform; it is a community of investors who share knowledge and new ideas to build a secure and prosperous financial future. But how to represent all of this? How to create a complete identity that reflects Follow's connection and innovation?
The identity and platform created for Follow represent more than its innovative side; they represent the power of diversity to bring together people with common goals, bringing new ways of doing, thinking, and investing together, creating true and valuable connections between people.
