Context & Challenges
Revolutionizing the category, engaging people, and creating a movement for smoother traffic. Justos was born to change the way we think and deliver a completely new experience in the insurance market.
A bold, activist, and collaborative brand that values the individual and believes in the power of the collective. Justos brings together technology, design, and data intelligence to offer a simpler, more humane, and fair insurance.Drawing inspiration from the geometric shapes of traffic elements, using universal codes and symbols, we've created a powerful, dynamic, and engaging visual language to represent the unique personality of Justos and showcase its purpose to the world.
