Context & Challenges
How do you create a concept to celebrate 50 years of a firm that was born to be different?
We dove into past and present, holding multiple conversation groups to understand what was truly worth celebrating — what carries meaning, value and longevity to resonate over the next 50 years of Machado Meyer.
Affection has always been part of Machado Meyer’s history. The caring way people speak to one another, the joy of coexistence, shared laughter. A genuine concern for people’s holistic development — humanism, excellence and relationships. The brand language remained consistent, expressed through unity, coherence and subtle evolutions across different touchpoints.
