Context & Challenges
Natura, one of Brazil’s most important brands and recently ranked as the world’s fourth largest cosmetics company, celebrated its 50th anniversary in 2019. To recognize its employees and partners and to celebrate both past and future, Natura invited Tátil Design to develop a commemorative seal and the institutional language for the Natura Jubilee.
The main challenge was to materialize the concept that has guided Natura for half a century and represents its greatest achievement: a living network of affection — powerful and interdependent.
Based on the concept of this living network of affection, an inspiration brought by the Natura team, the language developed by Tátil presents a woven structure that symbolizes the bonds built between people throughout Natura’s 50-year history. Employees, partners, consultants and consumers were invited to take part as characters, sharing their stories and special memories with the company.
