Context & Challenges
Aura Alba was born as another project in the long partnership of more than 20 years between Tátil and Natura - a relationship built on depth and presence, which is renewed with each new challenge. This time, the provocation was to design the bottle of a new fragrance with a double intention: to introduce the world to an ingredient never before seen in perfumery and to reactivate, in a subtle way, a founding gesture of the brand.
The White Rose of Konare, grown in Bulgaria, appears for the first time in a global olfactory creation. And along with it, the memory of the gesture of Luiz Seabra, founder of Natura, who in 1969 handed out white roses to people at the door of the brand's first store. Our starting point was to understand how this combination - symbol and innovation - could take shape without nostalgia or obviousness.
