Context & Challenges
How can we capture the mystical spirit of the Amazon and manifest it as inspiration in the form of a fragrance, while maintaining the connection to the Ekos universe — one of Natura’s most admired brands, recognized for its strong relationship with the forest — without giving up the codes of sophistication and indulgence of the category?
Together, through co-creative dynamics, we shared a major challenge: deciphering the energy of the forest by mapping the meanings and sensations it evokes, seeking ways to register what is immaterial, making visible what is invisible, giving body to the soul. A soul that is transcendental, sublime. A body that is fragrance.
We built an expressive repertoire that translates the divine and ritualistic character of the Amazon, using analog grain, light flares and amber tones to create a luxurious photographic identity with its own atmosphere. The model appears in her full power, bringing beauty and elegance into the heart of the Amazon Forest. The graphic language, inspired by elements of nature, along with a typeface designed from the curves of the bottle — close and inviting — compose a universe that is both artisanal and avant-garde, sophisticated and mystical, dreamlike and visceral.
