Context & Challenges
The goal was to launch the new Natura Ekos Cacau line with a visual language aligned with the brand’s “Special Editions” concept — bringing back cacao as a powerful and memorable ingredient in the history of Natura Ekos and highlighting its place of origin: the Amazon. That was the challenge Natura brought to Tátil — and one we embraced to turn this relaunch into a striking visual and sensorial experience.
