Context & Challenges
After a long process developing the regular packaging system for Natura Ekos, the next challenge was to create the giftable editions for the 2019 and 2020 holiday seasons. As these packs are sold exclusively on special dates, the goal was to design a distinctive expression within the existing packaging system — one that felt clearly differentiated while conveying a sense of limited edition and celebration.
Amazonian bioactives gained even greater prominence in this expansion of the packaging system. The creative direction was inspired by the combination of abstract and figurative illustration, translating each bioactive in an original and iconic way through an artistic interpretation of its unique repertoire. From this clear intention, we explored different visual possibilities and researched illustrators with a genuine connection to the Amazon. Illustrator Naia Ceschin was invited for her distinctive style, which blends geometric and organic elements, to visually represent each of Natura Ekos’ Amazonian bioactives.
