Client

Natura

Project

Natura Ekos Natureza dos Sonhos
Branding
Verbal Identity
Team & Awards

Context & Challenges

Through dreams, we access other worlds and connect our nature with that of the universe.

In indigenous culture, dreams represent revelation and the search for answers.

Surprisingly, the passion fruit reveals a new fragrance at 3:30 in the morning, in a kind of magic. It is as if it itself dreams and transforms. We developed the limited edition of Natura Ekos Maracujá Natureza dos Sonhos, a line of products that brings a special fragrance, revealed during the early hours of the morning, in packaging with illustrations by the Amazonian artist Winny Tapajós. An invitation to access other worlds and connect with the Nature of Dreams.