Context & Challenges
Natura Ekos Eau de Parfum marks a new chapter for the line, bringing olfactory sophistication closer to Amazonian ancestry. Launched in 2025, the collection emerges from the encounter between rare forest ingredients — such as breu branco, priprioca, cumaru and copaíba — and a contemporary approach that highlights intensity and sensorial depth. Pedra, Raiz and Alma translate the invisible ties between earth and sky, body and forest, turning the Amazon into singular olfactory experiences.
The challenge was to reveal the Amazon in its full sensorial, cultural and aesthetic power — shaping a narrative capable of expressing freshness, mystery and ancestry through new forms of sophistication. It required translating presence and soul into an authorial identity, positioning Natura Ekos in a territory where emotion, elegance and symbolic depth coexist.
