Project

TUDUM. WELCOME TO THE  FIRST NETFLIX FESTIVAL



Multi-possibilities, multi-interactivity, multi-stimuli. We created an event where coexistence is the key word, and diversity and inclusion are at the heart of everything. From programming 
to production, we invited people to experience the Netflix universe in a real way for the first time, bringing the series 
and content beloved by the public to life in iconic ways through memorable ideas and activations. A gathering that brought together national and international attractions over 4 days 
of experience at the Bienal building in São Paulo.


AN INCLUSIVE, SURPRISING, UNFORGETTABLE FESTIVAL
An experience that begins with the name. A name that acts 
as a gateway to a different world, translated into a brand that 
is young, ever-changing, and democratic, responding to stimuli and representing the event's diversity: everything together 
and mixed.


A brand that represents the diversity and plurality of the young audience and the festival itself. Different typefaces that, like young people, move, blend, coexist, interact, and bring life to the brand of Netflix's first Tudum festival.