Tátil Design has been chosen to lead the rebranding process for Ibiti Projeto, one of Brazil’s leading socio-environmental ecosystems. Located in Minas Gerais, the territory brings together environmental regeneration, social innovation, culture, and regenerative tourism across more than 6,000 hectares dedicated to reconnecting nature, people, and place.

The project will be guided by principles such as biomimicry, regeneration, interdependence, and care, translating Ibiti’s living essence into a new brand expression, co-created with local communities and the territory itself.