Cris Gonçalo

Cris Gonçalo holds a degree in Visual Arts from Belas Artes de São Paulo and a specialization in Typography from Senac-SP. With over 20 years of experience, he works across design and advertising for national and global brands. He is a Partner and Creative Director at Tátil Design, leading international projects for Coca-Cola, Danone, Burger King, Ambev, Kimberly-Clark, and Procter & Gamble. He has also worked with Calvin Klein, Nivea, Mitsubishi, Taco Bell, and in healthcare with Boiron and Sanofi, and in energy with the Axia rebranding. His work has been recognized by the Brasil Design Award, LAD, Lusos, iF Design, and Pentawards.He has taught Corporate Identity at Senac SP and lectured at DiaTipo SP, Universidade Anhembi Morumbi, Senac, and Unesp. He was a juror and speaker at the 14th Brazilian Graphic Design Biennial (2024) and a mentor at the D&AD Shift Portfolio Review. Cris believes in an experimental approach to design, connecting disciplines to expand Brazilian design globally.