The second season of *asterisk* was guided by one word: EVOLUTION. Ideas, news, terms, events, and conversations sought to broaden the concept and amplify the idea of ​​a possible future. We looked at the universe of branding through various lenses: regenerative design, the cosmos, our ability to build bridges, symbols, politics, and the socio-environmental impact that await possible, powerful, creative, and engaging solutions in the construction of a plural, inclusive, and healthy ecosystem.

In the closing episode, Ricardo Bezerra traces the history of what we observed and learned throughout the year. A journey where we sought to evolve not only as a brand, but also as people – who are primarily responsible for everything that brands have done, are doing, and still need to do.

*asterisk* was born as a space for curating ideas and people who want to transform the world and is increasingly becoming a channel for exchanges and reflections about the universe where design, branding, and innovation meet.

2022 brings a new challenge.

Our purpose is to continue co-evolving.

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