Asterisco #17 LEADERSHIP WITH PURPOSE
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Thiago Klein
Coordenação
Luiza Magalhães
Estratégia
Thaiane Gomes
Design
Luísa Simões
Executiva de Conta e Produção
Malícia Visual
Produção e Edição
Luciana Moletta
Tradução
Leading with a broad vision, active listening, and purpose is an inherent challenge in today's context. Being disruptive brings us diverse perspectives, free from the assumptions we are taught to follow from a young age.
Asterisk #17 talks with Pedro Bueno, CEO of the Dasa Group, about the paths that purposeful leadership can take to new spaces and business models.
Fred Gelli
With more than 35 years of experience, Fred has received over 200 national and international awards, including the iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has served on juries for the world’s most prestigious design festivals, including D&AD (2007), the 55th Cannes Lions (2008), Jury President at Dubai Lynx (2016), and currently President of the Jury at D&AD 2025.
