It was the dry season in the savanna. A zebra watches with envy as a giraffe eats the still-tender leaves from the treetops. Right away she thinks: "what could I do to make my neck grow?" She wants what the giraffe has. To achieve this, she must imitate her. Surely, it's more interesting to be a giraffe that sees everything from above, eats what no one else can eat, than this dull zebra. Almost a fancy generic version of a horse. And, of course, the forest's Instagram won't stop showing giraffes and their multiple talents. It was only after many therapy sessions with the owl that she finally realized she could only be happy if she invested in being the best zebra she could possibly be.
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Audio article from Fred Gelli's column for Fast Company Brasil: The giraffe, the zebra, and Jacob Collier. The challenge of living your true nature.
Read the text on Fast Company Brasil's website:
Narration:
Fred Gelli
Original Soundtrack, Recording, Audio Editing:
Felipe Habib – Oitooito estúdio
Communication & Marketing :
Luiza Magalhães e Natália Silveira
Public Relations:
Flávia Nakamura
Pills
The giraffe, the zebra, and jacob collier. the challenge of living your true nature
It was the dry season in the savanna. A zebra watches with envy as a giraffe eats the still-tender leaves from the treetops. Right away she thinks: "what could I do to make my neck grow?" She wants what the giraffe has. To achieve this, she must imitate her. Surely, it's more interesting to be a giraffe that sees everything from above, eats what no one else can eat, than this dull zebra. Almost a fancy generic version of a horse. And, of course, the forest's Instagram won't stop showing giraffes and their multiple talents. It was only after many therapy sessions with the owl that she finally realized she could only be happy if she invested in being the best zebra she could possibly be.
Fred Gelli
Learns from nature to create brands that transform the world.
