It is time to use all the creative talent gifted to us by evolution to invest in ideas and solutions that can represent new invitations that transform into new behaviors. Or, as Brian Collins, a reference in good North American design, puts it: make the future so irresistible that it becomes inevitable.
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Audio article from Fred Gelli's column for Fast Company Brasil: Nature's pragmatism and the invention of love.
Read the text on Fast Company Brasil's website:
Narration:
Fred Gelli
Original Soundtrack, Recording, Audio Editing:
Felipe Habib – Oitooito estúdio
Communication & Marketing:
Luiza Magalhães e Natália Silveira
Public Relations:
Flávia Nakamura
Fast Company Brasil:
Mari Castro
Pills
Nature's pragmatism and the invention of love
It is time to use all the creative talent gifted to us by evolution to invest in ideas and solutions that can represent new invitations that transform into new behaviors. Or, as Brian Collins, a reference in good North American design, puts it: make the future so irresistible that it becomes inevitable.
Fred Gelli
Learns from nature to create brands that transform the world.
