Webinar #1 TIKTOK FIRST MINDSET
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Discover how Generation Z's behavior is changing paradigms in conversion strategies.
What Generation Z behaviors indicate radical transformations in the buying journey?
What is the TikTok First mindset and why should it already be considered in your conversion funnel strategies?
What are the 5 main retail trends that already respond to this new mindset?
This webinar is part of the new series from asterisk*, the Tátil content and curation platform. It is the first of several meetings we will promote in 2023, focusing on trends and the main challenges that brand and business managers will face this year.
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Pedro Médicis
Brazilian–Swiss and born in Rio, Pedro is a trained advertiser with postgraduate studies in Management from FGV and Financial Decision Making from Babson College. He brings more than 20 years of experience in Business Development, Marketing, and Branding. He has founded and operated companies in solar energy, fintech, and biocosmetics, establishing himself as a hands‑on entrepreneur and venture builder.
Yuri Mussoly
