All the articles and essays by Fred Gelli and Juliana Barreto, published in outlets such as Fast Company and Meio & Mensagem, alongside the stories of our own projects. They move through branding, nature, artificial intelligence, culture, business, art and society. From an opinion column to the story of a project, each text opens a conversation.
Articles by Fred Gelli for Fast Company
6:53
What if the whales are right?
6:02
Picanha, war, and dialogue as resistance
4:08
Saint Augustine and the flood of visual versions of worlds that never existed
2:40
Marvelous city, purgatory of the beauty and chaos. What Rio de Janeiro needs to learn from branding
3:19
In the face of the chaos of existence, only art saves
4:42
The meteor, the buffoon and my first chinese car
3:12
Request for proposals (RFP) A briefing for what would be a repositioning campaign for the brand we know today as the United States of America
5:05
ENTRUMPY: The autoimmune collapse of society and the regenerative potential of nature
4:17
The Web Summit, the Venice Biennale, Montezuma, and the Singularity
6:30
The Flying Tent and the Teacher of Teachers
6:17
The heart knows no limits
6:05
The Value of True Originality and Creative Instant Noodles
5:59
Life is confusion
5:34
Social intelligence, SXSW lines and a trip to Jupiter's moon!
6:37
Sumaúma and the seeds of the future. The challenge of regenerating our own nature
4:38
The nature of error and the atrophy of intuition
4:55
Generative AI and the outsourcing of imagination
