To Read
All the articles and essays by Fred Gelli and Juliana Barreto, published in outlets such as Fast Company and Meio & Mensagem, alongside the stories of our own projects. They move through branding, nature, artificial intelligence, culture, business, art and society. From an opinion column to the story of a project, each text opens a conversation.
Articles by Fred Gelli for Fast Company

To Read
What if the whales are right?

To Read
Picanha, war, and dialogue as resistance

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Saint Augustine and the flood of visual versions of worlds that never existed

To Read
Marvelous city, purgatory of the beauty and chaos. What Rio de Janeiro needs to learn from branding

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In the face of the chaos of existence, only art saves

To Read
The meteor, the buffoon and my first chinese car

To Read
Request for proposals (RFP) A briefing for what would be a repositioning campaign for the brand we know today as the United States of America.

To Read
ENTRUMPY: The autoimmune collapse of society and the regenerative potential of nature

To Read
The Web Summit, the Venice Biennale, Montezuma, and the Singularity

To Read
The Flying Tent and the Teacher of Teachers

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The heart knows no limits

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The Value of True Originality and Creative Instant Noodles

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Social intelligence, SXSW lines and a trip to Jupiter's moon!

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Sumaúma and the seeds of the future. The challenge of regenerating our own nature

To Read
The nature of error and the atrophy of intuition

To Read
Generative AI and the outsourcing of imagination
Articles by Juliana Barreto from Meio & Mensagem

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iconicity and a new kind of nostalgia

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Legacy is always an exchange

To Read
An iPod found and a symbolic journey

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Purpose with Purpose (a reflection on brands)

To Read
A timely note: A reflection on this start of the year and what we expect from new cycles
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