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From Origin to Originality: The Repositioning of the Largest Renewable Energy Company in the Southern Hemisphere
November 1, 2025
fred-gelli
To Read
In the face of the chaos of existence, only art saves
October 1, 2025
fred-gelli
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The meteor, the buffoon and my first chinese car
August 1, 2025
fred-gelli
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Purpose with Purpose (a reflection on brands)
June 1, 2025
juliana-barreto
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Carbon, Silicon, and the Alchemy of Creativity
May 1, 2025
fred-gelli
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Request for proposals (RFP) A briefing for what would be a repositioning campaign for the brand we know today as the United States of America.
May 1, 2025
fred-gelli
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A timely note: A reflection on this start of the year and what we expect from new cycles
February 1, 2025
juliana-barreto
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ENTRUMPY: The autoimmune collapse of society and the regenerative potential of nature
February 1, 2025
fred-gelli
To Listen
Why brand identity refreshes are like therapy (D&AD)
January 1, 2025
fred-gelli
To Read
The Web Summit, the Venice Biennale, Montezuma, and the Singularity
December 1, 2024
fred-gelli
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Curator
Thalita Campbell
Curator
Ricardo Bezerra
Curator
Pedro Médicis
Curator
Juliana Barreto
Curator
Fred Gelli
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May 2026
From adversity we live."
Hélio Oiticica
5m
May 1, 2026
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Thalita Campbell
Ricardo Bezerra
Pedro Médicis
Juliana Barreto
Fred Gelli