Context & Challenges
B3 occupies a singular place in the Brazilian imaginary: it is present in the flows that move the country, connecting companies, people and sectors that transform every day. Its identity, however, carried a note of containment — an expression that remained static while Brazil and the business itself advanced in new directions.
As we revisited this language, we sought an expression capable of accompanying the movement of the country — an identity that adjusts to time, to the stories, and to the multiple contexts that intersect B3.
