Context & Challenges
In early 2018, Tátil started a partnership with Betânia Lácteos, one of the leading brands in the Northeast dairy market, embracing the challenge of unfolding the new language in packaging and modernizing the brand without abandoning its origins and its trajectory.To do this, we went to the field and immersed ourselves in the production process in the hinterland of Ceará to elaborate a complete packaging system, which includes more than 130 brand products.
