Context & Challenges
The Copersucar repositioning project marks a new phase in one of the most relevant companies in the global bioenergy sector. With over 60 years of history and a strong presence in renewable energy, Copersucar needed to communicate to the world its differential: a unique, decentralized, cooperative, and deeply brasileiro business model.
Our starting point was to look inward. We listened to mills, leaders, collaborators, and stakeholders to identify a common essence: the power of collaboration as a driver of innovation. From this deep dive, the concept of the Copersucar Ecosystem was born — a new way of seeing, structuring, and communicating the brand and its impacts.
Tátil was invited to lead this movement through strategy, verbal identity, and visual identity — aligning legacy and future, operation and purpose.
