Context & Challenges
How to create a brand architecture that promotes recognition for Dasa, the largest healthcare network in Latin America? Our main challenge was to build a language that brought unity to an ecosystem with over 40 hospitals, laboratories, and eight brands in different countries, while maintaining the specificities of each one.Inspired by nature, we understood that diversity was a valuable asset, just as the variety of Dasa's brands, that generated even more value for the healthcare network.
