Context & Challenges
A new group borns from the merge of Dasa, Ímpar and GSC. With him, a big challenge: to developthe strategy, brand and language of the integrated health network that emerges from the meeting of these three companies. An innovative model that values the most human side of care and invests in technology and data intelligence to transform lives.
After defining the positioning, architecture and relationship of all the brands that make up the new ecosystem,we seek to translate the excellence and integration of the new Dasa into a strong brand capable of synthesizing its main attributes. For this, in the formation of the name, we use letters that seem to be merged, conveying closeness and empathy.
Inspired by eye to eye, the attention and trust so necessary in the relationship with people, we put the letters together and created a symbol that is rich in associations, bringing symmetry. It's outline suggeststhe reading of a genetic strand, linking the origin of the company to the origin of all life.
