Context & Challenges
NATURA &CO – LANGUAGE EVOLUTION
Natura &Co is the world’s largest B Corp. A group made up of four iconic beauty brands: Avon, Natura, The Body Shop and Aesop.
Just as the power of the collective guides and inspires the company’s expressions and shapes the way it does business, it must also be present in every detail of the visual identity. After all, this identity is also formed by a collective — of colors, images, symbols and shapes.
The union of all these elements creates a powerful whole, one that can only express its full strength because its parts add up, complement one another and grow stronger together.
