Context & Challenges
How to evolve the packaging of one of the most giftable products from Natura Ekos?
Made from Amazonian bioactives, Natura Ekos bar soaps needed a new packaging concept that would set them apart and enhance the care rituals they each offer—creamy, exfoliating, refreshing, providing multisensory experiences while also conveying, on the boxes, the story of Ekos' soap-making and its connection with Amazonian communities.
