Context & Challenges
A SUSTAINABLE, POWERFUL, AND TRANSFORMATIVE CIRCULAR MOVEMENT
Bringing together the visual languages of two brands committed to sustainability to bring to life the campaign that celebrates the iconic partnership between Natura Ekos and Nespresso. A narrative built on innovation and the transformative power of its protagonists, reflecting their values while also announcing the launch of the new packaging for Natura Ekos Castanha Hand Pulp, made with 100% recycled aluminum—part of which comes from recycled Nespresso capsules.
An immersion into the expressions of both brands, leveraging the extensive experience we have developed with Natura, a brand with which Tátil has been a strategic partner for over 25 years. From there, we defined the points of intersection between the two identities, which guided our creative approach. This fusion of graphic elements and shared strengths gave rise to the visual design, verbal narrative, and a campaign video.
Demonstrating the innovative power generated by the union of two brands with shared values, highlighting the groundbreaking circularity innovation created through this partnership. A sustainable, powerful, and transformative circular movement that not only turns recycled aluminum into packaging but reinforces the purpose of these two major brands, placing the consumer at the center of the experience.
