Context & Challenges
"Transborde Amazônia" to Natura Ekos. A language inspired by the cultural codes of the Amazon for one of the world's largest music festivals, Rock in Rio.
The concept of overflow is carried into the visual language, transcending visible and invisible boundaries, showcasing how the forest also spills over with art, culture, music, and innovation beyond its limits, expanding its reach and significance. The creation of this language draws inspiration from regional richness, bringing the vibrant colors of popular culture and graphics and images that arise from the Natura Ekos language, celebrating a pulsating, diverse Amazon. They narrate how everything in the forest is interdependent, in a cycle that overflows with life.
