Context & Challenges
"How to design a 'phygital' language for a 4-film series on a global streaming platform?"
This was the challenge proposed to Tátil Design by Amazon Prime Video. We developed a youthful, vibrant identity with attributes that blend the physical and the digital for the franchise AN UNFORGETTABLE YEAR, based on the eponymous book by four writers that follows the discovery of identity, a great love, and the challenges of maturing in the transition to adulthood. Four stories told through the four seasons of the year that will be remembered for a lifetime.
