Context & Challenges
To create a new visual language for Raia, a century-old brand withasuper positive track record with the Brazilian consumers. This new language needed to signal Raia's evolution, in tune with the way people see health nowadays.
We accepted the challenge and created this morehumane,closer language. Beyond redesigning the logo, weproposedanew color palette and attributes that demarcate the new territory;
A PLACE TO LIVE HEALTH.
A place to inspire new care.
