Project

Sprite Limelight is Sprite’s global music platform, designed to bring the brand closer to younger audiences through music as a language of lightness and authenticity. Within this ecosystem, the opportunity arose to expand the brand’s digital presence into a space for creation and self-expression: the Sprite Limelight App SoundsLab.

We were responsible for transforming this touchpoint into a living brand experience for Gen Z. The challenge was to align identity, visual concept, and journey — translating Limelight into a simple, inspiring, and culturally connected app where AI enables track creation and organic sharing.