Recently, Hermès, one of the most consistent and prestigious luxury brands in the world, made a smart move. On its website and social media, hand-drawn drawings began to appear: imperfect strokes, visible brushstrokes, almost simplistic animations. There was the evidence that a person was behind it. The brand invited around 50 artists from around the world — illustrators, painters, musicians — to translate, in an absolutely personal way, their relationship with the brand’s values. The briefing was open, and the result was deeply human. And this move went viral.